Ad Dynamo, a subsidiary of the Aleph Group, Inc., has announced a strategic partnership with TikTok, a leading platform for short-form mobile videos in Africa. Ad Dynamo operates as a global ecosystem of digital experts and technology-driven solutions that connect advertisers with consumers worldwide.
This sales partnership became effective on Monday, September 25.
In South Africa, Ad Dynamo, under the umbrella of Aleph, leverages its global advertising expertise and dedicated local media representation teams to offer brand and performance-based advertising solutions.
Under this new sales agreement, Ad Dynamo, as part of Aleph, will empower medium-sized enterprises in South Africa to authentically engage with their customers, aligning with TikTok’s mission to inspire creativity and spread joy.
Stephen Newton, the managing director of Aleph in sub-Saharan Africa, stated, “Medium-sized enterprises are pivotal in driving South Africa’s economy. At Ad Dynamo by Aleph, we are delighted to support, educate, and foster the growth of enterprises and entrepreneurs through TikTok’s innovative advertising solutions.”
He also emphasized Aleph’s role in facilitating business growth across Africa, particularly through its global cross-border payment and credit underwriting unit, Aleph Payments.
Jochen Bischoff, Head of Global Business Solutions in Africa at TikTok, highlighted the creative opportunities offered by TikTok’s platform for businesses to expand their reach and achieve their objectives. He expressed confidence in Aleph’s partnership, aiming to assist medium-sized enterprises in their growth endeavors.
In summary, this partnership between Ad Dynamo by Aleph and TikTok aims to empower South African businesses, particularly medium-sized enterprises, with creative advertising solutions, contributing to economic growth and innovation in the region.
Founded in 2009, Ad Dynamo is the exclusive reseller in Africa for Twitter, Snapchat, Spotify and Yahoo!. Recently, Ad Dynamo became the official Meta Advertising Sales Partner in Nigeria. It was acquired in 2022 by Aleph Holding, global partner to the world’s biggest digital media players in over 70 countries
