The new Access Bank identity and logo was unveiled at an event in Lagos, Nigeria yesterday 31 March 2019. Following the successful merger with Diamond Bank, the new Access Bank boasts of 27,000 staff across 592 branches, spanning three continents, 12 countries and with 29 million customers.
Now dubbed the largest bank in Africa by customer base, Access bank’s new visual identity fuses together the best fo Access Bank and Diamond Bank.
According to the bank, “It builds on the layers of meaning that were built into two iconic brands. Diamond Bank’s was youthful, vibrant and human. Access Bank’s was trusted, global and fast. Bringing them together to capture the strength created through the merger meant drawing from the essence of each logo but refreshing them to create a sense of energy and forward momentum.”
“The diamond shape is shaped into three chevrons, which radiate in all directions to create layers around a core. The retention of the access typeface, colour and font was complemented by the orange logo, which draws from the colour palettes of both banks. ”
The use of the diamond colour palette was further emphasised with the dominance of green in its retail application, ensuring continuity for retail customers, while the dominant orange int he corporate application provides the same sense of familiarity to Access Bank’s customers.”
It stated further that “To accompany the new logo, there is a new brand promise: access. more than banking. This is more than a tag line. It is a philosophy.”
The Group Managing Director/Chief Executive Officer remains Herbert Wigwe.
