It is said the Super Bowl is one of the most watched annual sporting events in the world. The only other annual event that gathers more viewers is the UEFA Champions League final, which surpassed the Super Bowl XLIII in 2009 to become the most watched that year.
It is the annual championship game of the National Football League (NFL), the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year.
For many years, the Super Bowl has possessed a large US and global television viewership, and it is often the most watched United States originating television program of the year.
Prices for TV Ad commercials have increased every year, with advertisers paying as much as $3.5 million for a thirty-second spot during Super Bowl XLVI in 2012. It was revealed that for this year, it costs $4 million.
According to The Atlantic, “To understand why the Super Bowl is such a good deal by TV advertising standards, you have to understand the first thing about TV advertising. It’s not about the price you pay for the advertisement. It’s about the price you pay for the eyeballs.” Forbes estimates that this week Super Bowl XLVIII should exceed the audience delivery of the record 111.3 million viewers who tuned in to Super Bowl XLVI of 2012.
The Atlantic argues that “When you divide a $4 million commercial by an audience of 115 million, you get a “rate” called CPM—cost-per-mille (thousand viewers). The Super Bowl’s rate this year is about $35 to reach 1,000 people. Is that expensive? Not at all. Last year, the average CPM for primetime TV was also $35. On a per-person basis, the Super Bowl is the same price as buying a typical 30-second primetime spot any weekday of the year.
It goes on to add “Super Bowl advertisements can be both a steal for companies introducing a new product and, just as often, a phenomenal waste of money for established brads trying to eke out another percentile of market share. But once an audience knows what you’re about, even the funniest 30-second commercial is just a feather on the scale.”
However this is one time you see brands bringing out interesting and engaging ads. At the last count, we are expecting 43 TV ads for this Super Bowl.
The Super Bowl XLVIII will take place tomorrow, 12.30 a.m. (West African Time) at the MetLife Stadium, East Rutherford, New Jersey. It will be the Seattle Seahawks doing battle with the Denver Broncos.
Here are some of the Auto TV Ads released for this event.
1. The Kia K900 with Lawrence Fishburne
http://www.youtube.com/watch?v=Ob-wn52Dkmk
2. The Toyota Highlander with Terry Crews and the Muppets
http://www.youtube.com/watch?v=0uszIwj8Xjs
3. The Audi A3
http://www.youtube.com/watch?v=SAwEU76EMrU
4. The Jaguar – The new F-Type Coupe
http://www.youtube.com/watch?v=nu4Euy59hww
5. The Hyundai Elantra
http://www.youtube.com/watch?v=1LT7ronHOzA
