Safaricom has announced that it is building a high quality fibre Digital City project to connect public and commercial buildings with the grid for free in a bid to net more customers for its broadband services.
Waita said that the company would be starting off in Nairobi before rolling out to the other towns as it expands the reach of its high quality metro-fibre.
“The enterprise segment is still nascent in Kenya and we are the only provider with end-to-end capability to deliver fully integrated enterprise solutions, with the added benefit of mobile offerings. The data demands of businesses today require high capacity bandwidth to deliver that content back to the core.”
Waita commented that Safaricom was envisaging capturing a bigger customer base with the initiative.
“Through this fibre, we we will be able to offer our enterprise customers with a high quality solution that will guarantee them faster speeds and a more reliable service at a cost effective price,” he said.
Safaricom said the Digital City project is not a fibre to the home (FTTH) project, but rather fibre to commercial buildings, targeting enterprise customers with integrated solutions ranging from internet connectivity, unified communications for voice and data, cloud services, hosted PABX , integrated IT offerings and a host of other enterprise solutions.
“We will serve all categories of enterprise customers. The Safaricom Digital City project will be a key driver of one of our core business goals which is to grow the enterprise segment by leveraging our investments in connectivity and data storage to push quality and affordable enterprise solutions with a particular focus on the SME segment,” said Waita
