216 Capital has announced a strategic investment in Addvocate.AI, a Franco-Tunisian startup pioneering the use of artificial intelligence to optimize sales performance. This partnership marks a significant milestone for Addvocate.AI as it accelerates its mission to redefine how sales teams operate in a rapidly evolving digital landscape.
Addvocate.AI was founded by Ridha Mami, a seasoned B2B SaaS sales leader with over 15 years of experience. His firsthand exposure to the inefficiencies plaguing sales teams, such as time-consuming meeting preparation, fragmented data, and unpredictable deal outcomes, led to the creation of a platform designed to act as a digital copilot for sales professionals.
Ridha Mami, Founder and CEO, said:
We’re not just building a tool—we’re building the infrastructure for intelligent sales. With 216 Capital’s support, we’re breaking away from the limitations of traditional CRM systems and delivering a solution built for impact, not data entry.
Addvocate.AI distinguishes itself through its AI-native architecture and its proprietary Sales Performance OS, which consolidates data from multiple sources to deliver actionable insights. The platform is designed for natural adoption by sales teams, using behavioral nudges to guide users toward more productive and strategic actions.
Key features include:
- Pre-meeting preparation tools powered by AI
- Real-time performance insights before, during, and after sales engagements
- Pipeline optimization to reduce stagnation and improve deal velocity
- Scalable intelligence tailored to individual sales reps and teams
This holistic approach transforms Addvocate.AI from a simple preparation tool into a comprehensive sales performance platform, helping teams maximize results and improve predictability.
With offices in France and Tunisia, Addvocate.AI is now poised for international growth. The investment from 216 Capital will be used to:
- Accelerate product development, including deeper AI capabilities
- Expand into new markets, particularly across Europe and North Africa
- Strengthen its position as a category-defining leader in intelligent sales enablement
Dhekra Khelifi, Partner at 216 Capital, commented:
This investment marks a pivotal moment for Addvocate.AI. We’re excited to support their journey in transforming sales performance through AI-native solutions that prioritize efficiency, insight, and impact.
As AI continues to reshape industries, Addvocate.AI is positioning itself at the forefront of the sales tech revolution. By addressing the structural challenges of fragmented data and unpredictable pipelines, the startup is helping businesses unlock new levels of performance and agility.
With this strategic backing, Addvocate.AI is set to become a global pioneer in intelligent sales, offering a future-ready platform that empowers sales teams to work smarter, close faster, and grow sustainably.
