216 Capital invests $423,000 in Tunisia-based fintech My Easy Transfer

The global expanse of the Tunisian diaspora is remarkable. With nearly 2 million Tunisians residing abroad, their influence on the Tunisian economy is palpable. By the close of 2023, remittances from this group are projected to skyrocket to an impressive 10 billion dinars.

Amidst this backdrop, 216 Capital, in its ongoing endeavor to bolster value-creation entities in Tunisia, has proudly announced an investment of 400,000 euros in the Franco-Tunisian fintech startup, My Easy Transfer. This startup is at the forefront of providing safe and efficient money transfer avenues for the Tunisian diaspora.

The inception of My Easy Transfer is an interesting narrative of two brothers – Ismaïl and Jabrane Khenissi. Both are seasoned professionals, having honed their expertise in IT and finance with tenures in premier international banks across the UK, France, and Africa. Their fintech venture, launched in March 2022, was fueled by a desire to streamline money transfer processes for their community. Drawing from their rich professional backgrounds, the Khenissi brothers embarked on a mission to serve their homeland and fellow Tunisians. Their endeavor has not gone unnoticed, as within a short span of a year, My Easy Transfer has garnered a robust customer base of 10,000.

Speaking on the potential of My Easy Transfer, Dhekra Khelifi, a partner at 216 Capital, remarked, “My Easy Transfer is poised to redefine the financial transfer arena, promising swifter, cost-effective solutions for its users.”

The recent funding infusion is a significant landmark in the startup’s journey, setting the stage for an ambitious roadmap. My Easy Transfer envisions augmenting its platform to encapsulate the multifaceted payment needs of the diaspora. This encompasses not just money transfers but also facilitates mobile top-ups, bill payments, and more, all seamlessly integrated into a single mobile application. But the aspirations don’t just stop here. The startup is gearing up to metamorphose into the premier payment Super App tailored for the diaspora. This would entail fortifying its foothold in Tunisia via strategic collaborations and broadening its horizon by venturing into new African markets, including Morocco, Mali, Senegal, to name a few.

Ismail Khenissi, one of the masterminds behind My Easy Transfer, shared his vision, stating, “Our goal is simple yet profound. We envision every Tunisian abroad having the luxury to manage all their financial transactions to Tunisia effortlessly from their smartphones via our platform.”

The significant potential of My Easy Transfer is clear. As the Tunisian diaspora continues to grow and evolve, the financial needs of this group are bound to become more complex and varied. This calls for innovative solutions that not only address current needs but are also agile enough to adapt to future challenges. With its robust platform, clear vision, and the backing of investors like 216 Capital, My Easy Transfer seems well poised to fill this gap, providing the diaspora with a one-stop solution for all their financial needs.

In conclusion, as global migration patterns continue to evolve, the financial needs of diaspora communities worldwide will only become more pressing. Initiatives like My Easy Transfer, backed by visionary founders and supportive investors, are setting the gold standard in how fintech can play a pivotal role in addressing these needs. The journey of My Easy Transfer, from its inception to its rapid growth and future aspirations, is a testament to the power of innovation, vision, and commitment to serve the community.