With the group stage now complete, Twitter has announced that there was over 300 million tweets #WorldCup since group play began. This means that whether cheering after a big goal, predicting the outcome of the next match, or chewing on the latest controversy, fans came to Twitter to discuss the World Cup — more than 300 million times so far.
According to Twitter, “Just over two weeks into the 2014 World Cup and the tournament is already becoming one of the most talked about events on Twitter of all time.” “To give you a sense of scale for this volume of Tweets, sent over a 15-day period: we saw more than 150 million Tweets about the 2012 Summer Olympics in London over 16 days.”
Other statistics about this World Cup are as follows:
1. The Brazil vs. Croatia match drove the most Twitter conversation. The opening match between host country Brazil (@CBF_Futebol) and Croatia (@HNS_CFF) saw the most Twitter conversation during a match in real-time thus far with over 12.2 million Tweets.
2. Argentina’s Lionel Messi is the most-mentioned player.
3. Marcelo (@12MarceloV) scoring on team’s own goal in the opening match was the most-tweeted moment.
4. Mario Balotelli @FinallyMario of Italy provided the most retweeted Tweet. He tweeted about the fact that England’s fate could be determined by ItalyvsCroatia. With over 177,000 Retweets, it’s the most shared Tweet of the World Cup.
