American online video sharing and social media platform, YouTube, has been developing new ways for creators to take their businesses to the next level. In just over the last three years, the company has paid more than $30 billion to creators, artists, and media companies. So you know YouTube pays if you know your way round it. Here are some ways to monetize the platform:
1. Shorts Fund
The YouTube Shorts Fund, a $100M fund distributed over 2021-2022, launched on Tuesday. Each month, YouTube will reach out to thousands of eligible creators to claim a payment from the Fund – creators can make anywhere from $100 to $10,000 based on viewership and engagement on their Shorts. The Shorts Fund is the first step in the company’s journey to build a monetization model for Shorts on YouTube and is not limited to just creators in YPP — any creator that meets the eligibility criteria can participate. Check out all the details here.
YouTube is also dedicated to providing funding via its Black Voices Fund and Kids Fund.
2. Ads
Ads have been at the core of creators’ revenue streams, and continue to be the main way that creators can earn money on YouTube. Creators receive the majority of the revenue generated from ads on YouTube.
With channel memberships, creators can offer exclusive perks and content to viewers who join their channel as a monthly paying member at prices set by the creator.
5. Super Chat
Fans watching livestreams and Premieres can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of their favorite creator’s attention.
6. Super Thanks
Now viewers can give thanks and appreciation on uploaded videos as well through Super Thanks. As an added bonus, fans will get a distinct, colorful comment to highlight the purchase, which creators can respond to.
Another way followers can show support during livestreams and Premieres is with Super Stickers, which allows fans to purchase a fun sticker that stands out.
8. Merchandise
The merch shelf allows channels to showcase their official branded merchandise right on their watch page on YouTube. Creators can choose from 30 different retailers globally.
9. Ticketing
Music fans can learn about upcoming concert listings and with a simple click, go directly to YouTube’s ticketing partners’ sites to purchase tickets.
Through YouTube BrandConnect (previously known as FameBit), the Video Platform has been making it easier for creators and brands to create branded content that is both authentic and effective. BrandConnect brings insights, measurement, and industry expertise to the influencer marketing landscape — seamlessly connecting brands, creators, and fans.
