Naspers’ online streaming company, Showmax, announced that 10 million TV shows and movies have been watched on the platform since launch last year. Showmax launched in August 2015 trying to beat Netflix’s proposed entry into the South African market.
According to Chief Product Officer Barron Ernst, “We knew we had a good product and an incredible engineering team when we launched ShowMax but hitting this milestone in under a year is tangible proof that we’re on the right track.”
“A service like ours isn’t static – it’s a constant process of making improvements and rolling out new features, monitoring the impact, and then making further tweaks,” said Ernst. “The positive reception we’ve had so far has come from listening to the needs of our customers and avoiding a one-size-fits-all mentality.”
“There’s still loads to do and we’ve got a bunch of developments in the pipeline, but I’m pleased with what we’ve achieved so far.”
The company recently made Showmax available to DStv Explora subscribers in South Africa.
Showmax is currently available in 37 African countries.
