Nigerian Property Classifieds startup ToLet.com.ng Raises $1.2m from Frontier Digital Ventures

Nigerian Property Classifieds startup ToLet.com.ng has raised $1.2m from Frontier Digital Ventures

According to the company’s CEO, Fikayo Ogundipe, “The new funds raised will be used to improve the platform’s technology offering to both property seekers as well as that used by listing agents. The rest of the funds will be channelled into improved marketing efforts and aggressive expansion across Nigeria over the next 12-18 months.”

The company reports that from inception till date, it has facilitated over 8 million dollars in transactions value and currently boasts of roughly 20,000 listings online from a growing number of just over 3,500 real-estate agents.

ToLet.com.ng was founded by four young Nigerian graduates –Fikayo Ogundipe, Sulaiman Balogun, Dapo Eludire and Seyi Ayeni in 2012 as Estanode.com.  It received $230,000 in seed funding from Jason Njoku’s Tech company accelerator Spark.ng in 2013, and subsequently rebranded to ToLet.com.ng. Since then, the real estate classifieds start-up has quietly grown into one of the leading and recognizable online property portals in Nigeria.

“Our Agents are much happier to stick with us because, unlike competitors who use subscription models, we collect commissions, which essentially makes our service a performance-based one and ensures ‘we don’t get paid unless our agents get paid’. The commission fee is the model locally operated among Nigerian real estate agents. Our research showed that Nigerian real estate agents prefer the model of sharing commissions on closed deals as against paying subscriptions that don’t have guaranteed returns,” says co-founder Sulaiman Balogun.

“We are super excited to be making this investment into ToLet.com.ng, and look forward to being part of helping fuel their next stage of accelerated growth. We have full confidence in the ability of the founding team to continue with the awesome job they have already started and we look forward to the consolidation of their position as the Number One property classifieds portal in Nigeria,” says Shaun Di Gregorio, founder and CEO of Frontier Digital Ventures.

Frontier Digital Ventures is a Malaysia-based investor in leading classifieds companies in emerging markets. Last year it invested $500,000 in Ghanaian real estate classifieds start-up MeQasa and has made several investments across frontier markets including Panama’s general classifieds Encuentra24.com and Pakistan based property website Zameen.