Prince Nnamdi Ekeh, Vice President of e-commerce website, Yudala, has revealed that the company is set to become profitable by 2020, thereby making it the first e-commerce company in Africa to return profits within its first five years of operations.

Prince Ekeh said: “At Yudala, our strategy is clear and distinct from anything else on offer in the market today. Our fusion of online and offline is not only futuristic but one that has been copied by other global e-commerce giants. On the back of this, we have seen a consistent growth trajectory that will see Yudala emerge as the first profitable Nigerian e-commerce company by 2020.

 “Furthermore, we are renowned as arguably the most credible source of genuine products in the e-commerce sub-sector today. Every item on the Yudala platform, online or offline, is sourced directly from the manufacturers and this has clearly distinguished the Yudala brand in the marketplace.

“In addition, we possess superior logistics and delivery timelines that have endeared us to shoppers. As a result, we have consistently seen repeat purchases from our customers. In most cases, we have also been able to win over new shoppers, the majority of whom, having patronized other platforms, have not looked back since their first experience of Yudala. Aligned to the foregoing is the passionate, committed and highly professional team we have in the company, all of whom have continuously displayed the hunger and capacity to deliver on our mandate.”

Launched a less than two years ago, Yudala has managed to stay on top of its game despite facing strong competition from Jumia and Konga.