Xiaomi Abandons its “Mi” Product Branding

As was first reported by XDA Developers, Chinese electronic manufacturer, Xiaomi which recently overtook Apple as the world’s second-largest phone maker, is phasing out its most recognizable “Mi” product branding so that products including flagship smartphones like this year’s Mi 11 will instead simply carry the Xiaomi name. The Mi brand was largely used in Western markets, presumably for readability … Continue reading Xiaomi Abandons its “Mi” Product Branding