X Introduces Dedicated Video Tab to Enhance User Engagement

X (formerly Twitter) has rolled out a new video tab feature for users in the United States, marking a significant pivot towards prioritizing video content. This update aims to enhance discoverability and drive user engagement, reflecting a broader industry shift toward video-first platforms like TikTok and Instagram Reels. Positioned alongside existing features, the video tab … Continue reading X Introduces Dedicated Video Tab to Enhance User Engagement