Listen up, world! We’ve just dropped some seriously HUGE news. After a ton of hard work, we’re beyond stoked to introduce BA:KO By EchoHouse! Consider this your official VIP pass to making a real splash across the entire African continent. We just launched it in Johannesburg, South Africa, and trust us, it’s a game-changer.
For years, EchoHouse has been on a path: connecting brands with the incredible energy and diversity of African audiences. We know this continent – its massive potential, its vibrant cultures, the unique ways people connect. And let’s be honest, trying to navigate all that from the outside? It can feel like trying to solve a Rubik’s Cube blindfolded.
That’s where BA:KO By EchoHouse comes in. Think of this new brand as your ultimate shortcut to unlocking Africa. It’s our brand-new B2B powerhouse brand, created specifically to be your partner in cracking the African market. We’re arming other agencies and brands with the sharp insights, the crucial local know-how, and the on-the-ground muscle to truly connect with every kind of African consumer.
Bottom line? We build bridges – fast and strong. And guess what? They’re already carrying traffic! We’re incredibly pumped to be working with giants like Johnnie Walker across a massive chunk of Africa. Plus, we just locked in a game-changing partnership with YouTube Africa as their go-to digital crew. These wins? Just the beginning of what BA:KO By EchoHouse can do.
Our team? We live and breathe youth culture across Africa. We know what’s hot, what sticks, and what truly connects. Forget just translating ads – we blow them up and rebuild them so they feel 100% authentic, speaking directly to local ears. We’re all about smart, killer solutions that get results without emptying your wallet or stepping on any cultural toes.
Yeah, we’re based in South Africa, but our vision – and our network –? It’s continent-wide. That means we can cook up a Pan-African strategy that’s laser-focused on local impact, wherever you need it.
Our CEO, Beryl Agyekum Ayaaba, nailed it: “BA:KO By EchoHouse isn’t just about opening doors; it’s about smashing walls and building a whole new highway for global brands to connect with Africa’s immense potential. We’re not just about deals; we’re about real transformation in how businesses see and engage with our continent. With our deep roots and dynamic energy, we’re here to make sure every brand we partner with doesn’t just survive, but dominates in Africa.”
You know our 360° marketing game is strong. With connects in Western, Eastern, Southern, and Central Africa. We’re talking access to the largest youth network in Africa, a brain trust of creative powerhouses, and a proven history of rocking digital campaigns, unforgettable events, and influencer magic. We’ve been doing this since 2008, riding the social media wave and building legendary brand stories for the likes of Vodafone and Guinness Ghana. Remember the Vodafone X explosion? That was pure EchoHouse energy, connecting with young people on their level.
Our brand promise for BA:KO By EchoHouse is crystal clear: make Africa a playground for global brands by delivering:
- Instant Access: Forget the headaches. We’ve got the on-the-ground intel and network to get you in the game, fast.
- Killer Insights: We dig deep into what makes consumers tick across Africa, so your marketing hits the bullseye, every time.
- Flawless Execution: From the big idea to the final click, we guarantee campaigns that are sharp, creative, and culturally on point.
- Youth Power: Tap into the biggest youth network on the continent through our EchoHouse connection – the key to unlocking massive engagement.
We’re building a future where marketing in Africa is inclusive, impactful, and truly understands the heartbeat of this incredible continent. We’re beyond hyped about what BA:KO By EchoHouse will achieve. Come join us as we rewrite the rules for global brands in Africa!
One Africa. One Agency. BA:KO By EchoHouse.
