Considering that your credibility is your most valuable asset, so reverting to the case of Volkswagen might have been a marketing prank or publicity stunt, but this isn’t the kind of publicity any brand should aim for. A day after Volkswagen put out a press release that it is rebranding as “Voltswagen,” the company now says it … Continue reading Volkswagen Marketing Prank Isn’t the Kind of Publicity any Brand Should Aim for