Twitter is Testing its new Shopping Feature for Brands

In April this year, Twitter launched an initial test of Professional Profiles for brands. The company is moving to the next phase of its business update with the new “Shop Module”, which is currently being tested with select US brands. 

This Shop Module is a new feature that will allow businesses who have Twitter accounts to add a shopping area on the top of their Profile. 

This new Feature which launched on Thursday in America is a dedicated place where visitors can browse a carousel of products. Twitter says you tap through on a single product to learn more and purchase – seamlessly in an in-app browser, without having to leave the social site. 

“The pilot is currently limited to iOS devices for people who use the service in English,” the company added in a blog post. The pilot is currently limited to iOS devices for people who use the service in English.

With the ubiquitous rise of e-commerce, almost all social platforms are now exploring ways to integrate shopping items to keep users on the platform longer and maximize sales opportunities. It is therefore not a surprise that Twitter is adding this same feature to its site, which is another factor that is adding pressure to provide more tools for business users. 

This Shop Module feature is one of Twitter’s tactics of making money which is beyond advertising. Just this year alone, the Company has announced a paid subscription service with access to premium features, as well as planning to allow its users to charge for access to exclusive content, and a Tip Jar feature for one-off payments.

Most likely, this may also become a paid option, as the social site is looking for more ways to generate business revenue, which is part of its strategy to double its revenue by the end of the year 2023. 

The question is, would brands pay just because they want to add professional features? Would you pay to add a Shop display on your Twitter profile?