Are you already seeing the positive effects of call tracking within your business?
Whether you’ve already obtained the software from an expert call tracking company or not, it’s important to know some crucial tips for using the software.
Read on to learn what you need to know when using call tracking software – from useful ways to enhance campaigns and reveal true value, to the best features you can use for improving the customer experience.
Campaigns from every angle
One of the first things to know when using call tracking software is that you should take advantage of its vast analytics so you can look at campaigns from every angle.
You can look at the number of calls that each campaign generates and where in a customer’s journey they made a call.
Also, you can look at things like the visitor-to-call ratio of a campaign, to see the number of calls compared to the number of website visits generated.
When it comes to pay-per-click (PPC) activity, you can identify the keywords searched by customers who visited your paid ads.
These methods can help you uncover the true value of each campaign and understand their impact on your marketing funnel in detail.
Enhance your activities with data-driven adjustments
Another thing to know when using call tracking is how to enhance your campaigns with the data provided.
The insights and reports can show you the number of leads and sales being produced from each channel, campaign, and activity.
This can help you understand the key elements responsible for successful activities. For example, you might find that your social media channel is driving the most calls currently, particularly from campaigns with a certain style of content.
You can then use this to enhance your new campaigns, since you’ll know which channels, content styles, etc., to adopt for maximum conversions.
Use speech analytics to optimise phone calls
If you want to improve the customer experience with call tracking, then you should be using speech analytics.
This feature lets you transcribe every customer call as well as detect any important keywords that are spoken in the conversation.
With this, you can analyse the purpose of a customer call, what their main enquiry was, and whether their needs were met when the call ended.
Using this information, your customer service team can refine their customer approaches to offer them the best experience possible.
Use insights to direct your marketing budget
Call tracking can also help you improve your marketing budget distribution.
Use the software to discover which areas of your marketing efforts are bringing the most value – calls or website visits, for example – and which aren’t.
This accurate data can then be used to justify where you increase and diminish spend in certain channels and campaigns.
As a result, you can tailor your budget to your current marketing performance more closely, for a better return on investment.
Which of these useful tips will you be using first with your call tracking software? Or are there any other effective strategies you’ve discovered?
For further guidance on your software’s full capabilities, speak to your call tracking provider for guidance and access to beneficial resources to aid your approach.
