Expanding its footprint beyond food service, Tantalizers Plc, one of Nigeria’s leading quick-service restaurant chains, has made a bold move into the entertainment industry with the acquisition of Grand Media Projects Limited. The media company, founded by acclaimed filmmaker Tade Ogidan, is renowned for its impact on Nigeria’s film and television landscape.
The acquisition was officially disclosed in a notice submitted to the Nigerian Exchange (NGX) on May 17, 2025, and signed by the company’s secretary, Olamide Babawale-Mo. It marks a strategic diversification effort aimed at tapping into the lucrative digital content and media sector.
From Fast Food to Film
According to the filing, Tantalizers is positioning itself for growth beyond food service, aiming to tap into the growing opportunities in digital content development and entertainment. The company emphasized the importance of aligning with Nigeria’s globally expanding entertainment industry, describing the move as a natural evolution in a landscape where lifestyle, food, and content increasingly intersect.
“With the entertainment sector gaining international momentum, this acquisition positions us to explore new verticals and build deeper consumer engagement,” the statement read.
Executives See Creative and Commercial Upside
Tantalizers’ Chairman, Alhaji Adam Nuru, described the acquisition as a strategic leap into branded storytelling and lifestyle marketing.
“This marks a major shift for us,” he said. “The fusion of food and entertainment presents exciting new ways to create brand experiences and unlock value for both our customers and shareholders.”
For Grand Media founder Tade Ogidan, the acquisition is an opportunity to scale impact and push creative boundaries.
“It’s a new era for Grand Media. With Tantalizers’ backing, we can build a cutting-edge, tech-driven entertainment platform that resonates both locally and globally,” Ogidan noted.
More Than One Deal on the Table
This move is the latest in a string of acquisitions by Tantalizers in recent months. In Q4 2024, the company acquired DanBethel Marine, an Apapa-based marine logistics firm, and also purchased ten fishing trawlers from U.S.-based Quinn Fisheries and Harvester Fishing. These acquisitions suggest a broader strategy focused on vertical integration and brand expansion.
Market Sentiment and Stock Performance
Tantalizers’ recent activities have been mirrored in its share performance. The stock, currently trading at ₦2.30, has posted a 12.2% gain year-to-date in 2025. After a modest start at ₦2.05, the stock rallied to ₦2.90 in March before settling back to its current level.
Investors are now watching closely to see how this entertainment-sector expansion will affect market perception. With a solid narrative and Tade Ogidan’s pedigree in content creation, analysts expect a potential boost in trading activity.
The Road Ahead
As the lines between food, lifestyle, and media continue to blur, Tantalizers is betting on convergence to drive its next chapter of growth. The company’s foray into entertainment may not only diversify its portfolio but could redefine what a consumer brand looks like in a digitally-driven Nigeria.
If executed well, this could mark the beginning of a new hybrid brand model—one that feeds both the stomach and the imagination.
