An agreement has been reached between South Korean’s technology giant Samsung to sponsor Rihanna’s upcoming album, Anti, and tour for $25 million.
Rihanna is signed onto Roc Nation owned by Jay Z who has had a good relationship with Samsung such as its 2013 deal with Jay Z on the Magna Carta album.
It was learnt that the Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory. Hammering out the details took longer than expected in part because Rihanna made some last-minute tweaks to the album.
The LP, Rihanna’s eighth is expected to be released in several weeks
Both companies have not made any official statement on this.
