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Let’s be real: African consumers are not easy to win over—and can you blame them? Decades of scams, broken promises, fake products, and poor service have taught people across the continent to ask hard questions before spending a single naira, cedi, or shilling. In an age where “buy now” buttons…

Far from a typical mentoring program, Showpo’s Future Female Founders Program represents a bold investment in the future of female entrepreneurship. The program is spearheaded by Jane Lu, the CEO of Showpo. Aimed at driving real change, this not-for-profit educational campaign focuses on empowering college-aged women to break into the…

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