In preparation to launch its Android version in May, a recent 2go survey, breaking down the demographics and behaviour of its users, show that Nigerians are more sociable than South Africans.
Marc Herson, director at 2go, revealed this in while speaking at the Focus Day at Mobile Web West Africa 2013.
He deduced that Nigerian users of 2go are more social than their counterparts from South Africa from the relative ease with which more Nigerian social media users share personal information such as phone numbers with people they have never seen before.
Pointing out that Nigerians use colours to express themselves on the app, and they easily and freely use the slang “Naija”. He added that more Nigerian users of 2go (90 per cent) use feature phones than South Africans (75 per cent).
In terms of gender distribution, he said more males in Nigeria (65 per cent) use the chat app than in South Africa where only 51 per cent of its users are males.
