A recent report by Euromonitor International, a global market research organisation, shows that Nigerians spent N62.4 billion shopping online in 2011, up from N49.9 billion in 2010, representing a 25% growth rate in one year.
This online shopping bug is being attributed to a radical shift in the lifestyle of Nigerians and an increasing adoption of the online medium by both merchants and individuals, is influenced by an increase of Nigerian presence online, fuelled by proliferation of smartphones and increased internet connections.
There is nothing that cannot be purchased online in this internet-driven world, from textiles, electronics, cars, and books to household items. This situation is seeing traditional forms of marketing give way to the trendy online shops driven by the Internet and furthered by social networking websites.
The online shops employ growing e-payment platforms which are still largely underutilized by Nigerians because of their many drawbacks such as unreliability and insecurity, caused by widespread Internet scams.
Nigeria has Online shopping platforms such as konga.com and jumia.com.ng, egoleshopping.com, buyright.com, nigeriagalleria.com and circuitatlantic.com that have kept this ever expanding digital market growing.
