New AppsFlyer Report shows Finance App Installs Surged in Sub-Saharan Africa; Nigeria grew +160%

AppsFlyer, the global marketing measurement leader, today released its 2021 edition of The State of Finance App Marketing report. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132% leap globally in downloads … Continue reading New AppsFlyer Report shows Finance App Installs Surged in Sub-Saharan Africa; Nigeria grew +160%