Moroccan B2B startup Chari acquires Axa Credit for $22 million

Chari, a Moroccan B2B ecommerce platform, announced that it has acquired Axa Credit, the credit branch of Axa Assurance Maroc, for $22 million. Founded by Sophia Alj and Ismael Belkhayat in 2020, Chari is an e-commerce app helping small retailers in French Speaking Africa, particularly Morocco and Tunisia, procure inventory for their stores and get delivered for free while benefiting … Continue reading Moroccan B2B startup Chari acquires Axa Credit for $22 million