In a significant shift, Kenyan B2B e-commerce firm MarketForce has halted its operations in three of its five African markets. The company, however, remains poised for the introduction of a new social commerce venture. MarketForce’s flagship application, RejaReja, primarily designed for informal retailers, will no longer cater to Kenya, Nigeria, Rwanda, and Tanzania. Instead, the … Continue reading MarketForce exits 3 markets: Focuses on Uganda and Social Commerce Spinout