Samsung is bringing down the price for local consumers in Africa with the launch of a Samsung laptop and TV assembly plant in Kenya by December
“Samsung will initially ship in equipment parts or panels and assemble then here but will later move to the next stage of molding the body covers locally,” Robert Ngeru, Samsung’s chief operating officer in East Africa, told a local daily.
Samsung already have assembly plants in South Africa, Sudan and Senegal, with one opening in Ethiopia soon.
The plant in Kenya is initially expected to employ 900 people directly and more than 1,000 in its supply and marketing chains, besides enhancing the transfer of knowledge, Samsung officials said.
Samsung is currently negotiating for tax incentives with the Ministry of Trade and Kenya Revenue Authority (KRA) and the amount of money the Korean firm will invest in the venture depends on the incentives offered