Kazyon, one of the largest discount grocery chains in Africa and the Arab world, has secured a $30 million loan from the International Finance Corporation (IFC). This investment is set to boost Kazyon’s presence in Morocco, expand its retail and storage operations, and create thousands of new jobs—a significant win for the local economy.
Why This Matters: The Changing Face of Grocery Retail in Morocco
For years, Morocco’s grocery retail market has been dominated by traditional local stores and open-air markets. However, the demand for affordable, high-quality food products in organized retail settings has been rising, especially among low- and middle-income consumers in underserved areas.
Kazyon entered the Moroccan market in 2023 with a mission: to provide affordable groceries while ensuring wide accessibility. The company has already opened over 150 discount stores and a central distribution hub, catering to a growing base of consumers looking for cost-effective shopping options.
With the latest funding from IFC, Kazyon is now set to scale up its operations significantly, creating 3,000 new jobs and further solidifying its presence in Morocco’s retail landscape.
Kazyon’s Business Model: Discount Retail Done Right
Founded in Egypt in 2014, Kazyon has established itself as a powerhouse in the discount grocery sector, boasting:
- 1,000+ stores across 22 Egyptian governorates
- 5 distribution centers
- A loyal customer base of over 500,000 daily shoppers
The company’s success lies in its logistics efficiency, bulk purchasing strategies, and commitment to affordability. By applying the same approach in Morocco, Kazyon is poised to transform the country’s grocery retail sector, making essential goods more accessible to a broader population.
More Than Just Retail: Job Creation & Gender Inclusion
Beyond its retail expansion, Kazyon is making an impact in job creation and gender inclusion. Morocco has been grappling with high youth unemployment rates, particularly in rural areas. Kazyon’s expansion offers a solution—creating thousands of retail and logistics jobs, particularly for young people and women.
Additionally, IFC’s investment will support Kazyon’s gender-inclusive hiring policies, helping more women gain stable employment in Morocco’s retail industry. This initiative aligns with the World Bank Group’s broader strategy to drive economic inclusion and job quality improvements in developing markets.
What This Means for Moroccan Shoppers
For everyday shoppers, Kazyon’s growth in Morocco means:
✅ More affordable grocery options in urban and rural areas
✅ A wider range of quality food products at lower prices
✅ Better access to fresh and packaged goods in underserved communities
With food prices fluctuating due to economic factors, the presence of a strong discount retailer like Kazyon could provide much-needed price stability and increased food security for Moroccan households.
IFC’s Strategic Move: Strengthening Private Sector Growth in Africa
Kazyon’s expansion is part of a broader effort by IFC to strengthen Africa’s private sector. Over the past three years, IFC has invested $2.9 billion in Egypt and $1.6 billion in Morocco, supporting sustainable business development and economic resilience.
According to Sheikh Omar Sylla, IFC’s Regional Director for North Africa and the Horn of Africa:
“Access to affordable, high-quality essential goods is crucial for food security and improving livelihoods. Expanding Kazyon’s operations not only strengthens Morocco’s modern retail sector but also facilitates access to nutritious food for households across the country.”
This investment isn’t just about expanding a grocery chain—it’s about transforming retail, creating jobs, and ensuring food security for those who need it most.
