After recently unveiling the under-testing story-sharing options, Instagram is testing a sticker creation feature that will let users make custom stickers from their own photos — and other users’, in some cases — and pop them into Reels or Stories.
While Meta has been going all in on prompt-based, AI-generated stickers lately, this tool is something much simpler. It’ll just select the subject of a photo and remove the background, creating a free-floating sticker that can be placed over other content.
Instagram’s new custom sticker feature sounds a lot like the sticker feature Apple introduced to iOS 16 last year, which already lets you add your custom stickers to Instagram posts. You can even make stickers from another person’s content through the power of screenshots.
Adam Mosseri gave a brief demonstration of how it’ll work in a video shared to his broadcast channel. He also said that, in addition to creating stickers from photos saved on your phone, users will be able to make them from “eligible images you see on Instagram.”
Mosseri didn’t share any further details on that, but it suggests users will be able to opt into making their pictures stickerable.
It’s still just a test and hasn’t rolled out to all users, so we’ll see what that actually looks like in time. The platform last week started testing a new polling feature, too, which will show up in the comments section under feed posts.
