Instagram tests new “Blend” feature to cultivate shared Reels Discovery and enhance user engagement

Instagram is in the process of developing a new function called “Blend”. This feature was uncovered by reverse engineer Alessandro Paluzzi and has been confirmed by Instagram as currently being trialed internally. As yet, there have been no public tests. Blend is designed to recommend Reels – short, engaging video clips – to users and … Continue reading Instagram tests new “Blend” feature to cultivate shared Reels Discovery and enhance user engagement