Speaking recently at the unveiling of the product, the Vice President of Infinix, Jean Alexis, said that the company remained focused despite the intense competition in the business.
Alexis said that Infinix strategy at remaining at the top remained smart, which included bringing in varieties of smart devices ranges from Tablet, Android, Buss, Joypad and Race which come in I-curve design is suitable for stylish young people.
He noted that the market share of smart phones has over taken the normal phones in the market. “We design the phones to meet the international brand in order to be a sense of pride to the user.”
He said that Infinix was a joint venture between Mobiwire (ex-Sagem wireless) and Earning way, Infinix founded in January 2012 in Hong Kong. He added that the history of telecom and human design philosophy could be traced back to 1942 since Sagem entered telecom industry. He also stated that Infinix smart devices were designed specifically for young people and professionals who wanted to stand out and reach out with the world.
Alexis, who said that smart phone changes were based on consumer perception, stressed that Infinix strategy was to have a broad range of device for different market segments.
Considering Nigerians passion for music and games, Infinix had entered into partnership with Nigeria Online Music Site and home videos to bring hottest games, Naija music and Hollywood movies into the products.