There’s more to a successful SEO strategy than adding a few keywords to your website. Tools like Google My Business and voice search are constantly evolving. And that means your strategy needs to evolve too. Here are tips for making use of these tools and improving your small business in other ways as well.
Choose the right Google My Business category for your business
Google My Business is one of the most important platforms for any local business to know, particularly when it comes to SEO. But in order to reach relevant customers via online search, you need to choose the right category for your business.
Optimise your site for voice search
Voice search is becoming increasingly relevant in 2019. So if you want your business to be found via search, you need to make adjustments related to this new technology. So, learn how to optimise for voice search in this Search Engine.
Become a social business
To make the most of social media for your business, you have to do more than just sign up for a Facebook or Twitter page and send out a few tweets every now and then. You have to integrate social concepts into all aspects of your business.
Digitally track online marketing campaigns
It’s important to have a system for tracking the results of all your marketing campaigns, whether they happen online or off. Many online marketing platforms have built-in analytics features. But tracking for offline campaigns can be a bit trickier.
Save money without compromising quality
Small businesses often have very strict budgets to work with. So you need to find clever ways to save money wherever possible, whether it’s in your marketing campaigns or tech support. However, you don’t want to sacrifice quality.
Monitor your social media mentions
Today’s customers often reach out to businesses on social media or mention them in relevant posts. This content could be useful to you when it comes to researching or even shaping your own content strategies. So you need a way to monitor your mentions.
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