How Marketing Agencies Build a Long List of Clients

As a marketing agency, your focus is on your clients’ marketing, but what about your own? It’s easy to become so caught up in your own business that you forget to market yourself properly, even when it is part of your expertise. As a marketing agency, your goal is to have a long list of clients who come to you regularly. Here are the ways to do just that.

Building an Online Presence

As a marketing agency, you will know just how important an online presence is. Without it, many clients won’t be able to find you. When you are established online, you will find that clients start coming to you rather than the other way round.

Active Social Media Presence

These days, social media is one of the biggest ways businesses interact with their customers. By using social media accounts, you put yourself alongside potential clients and show them what you have to offer. If you’re consistent with content, then you are more likely to draw more people in. People can like and share your content without you having to reach out individually, so eventually, the marketing starts doing the work on its own.

A Great Website

Of course, your website is vital when it comes to appealing to potential clients. When they click on your page, you want them to be faced with a functional, clear website that shows just how well you handle marketing. It’s a representation of your agency overall, so make sure it is as professional as possible. If your website is subpar, why would clients come to you to do their marketing?

Creating a Portfolio

You can talk about your marketing talents as much as you like, but the clients only truly become interested when they see proof of this. A simple way of doing this is by creating a portfolio to show off your range of marketing skills. Make sure you include a wide variety, so you appeal to a large number of clients. This way, when they click on your portfolio, they might just find the specific type of content they were looking for, making the chances of them choosing to work with you higher. 

Blogging

As a marketing agency, you will know all about SEO strategies and the importance of content creation. Forgetting to use it for your own business is like a dentist forgetting to take care of their teeth! Make sure you have a blog that has a steady stream of high-quality content with appropriate keywords in there. This way, when clients search for a marketing agency, you will be more likely to come up higher in search engine results. 

Outsourcing Areas

As a marketing agency, you might not be able to provide every single part of marketing. When it comes to clients, many want one umbrella agency where they can take all their marketing needs, and this is where outsourcing will help you. By using an SEO company like Click Intelligence to take over certain areas such as linking or content creation, you can provide your clients with everything they need under one agency. This is more appealing and cost-effective to clients and will certainly help build your list. 

Email Marketing

A great way of keeping your clients up to date with what you’re doing is by sending content via email. Try not to be overly promotional in your emails, but rather send out interesting articles each week about the development of the marketing world and other similar areas.

Keeping Up to Date with the Latest Trends

As you will know, the world of marketing is constantly evolving. New trends are always emerging, and you must always stay on top of the game. After all, when you’re advertising expertise in marketing, you must ensure that you don’t fall behind. Clients appreciate and look for marketing agencies that keep up with the latest trends, so it is a way of ensuring you appeal to them more.

One way to make sure you stay up to date is to have yourself and your team take regular marketing courses. There are always new ones coming out, and by completing them regularly, you will always stay in front. Keep up with your marketing research, too, and your business will thrive by always being two-steps ahead.

Not Settling

With any business, it’s easy to become comfortable with the number of customers or clients you currently have. After all, if you are taking in enough money, what’s the point in expanding and increasing your workload? As a marketing agency, this mentality is one you cannot afford to have. Having several loyal, repeat clients are brilliant, but you shouldn’t get too comfortable and overly reliant on their work. Always prioritize bringing in new clients so that your business won’t fall to the ground if you lose one of your previously loyal ones. Never stop marketing!

Doing What they Do for Others

Think about the services you offer to others. The chances are you provide in-depth analysis of their business and work alongside them in a personal way in order to provide the best marketing strategies for them. Now, apply that process to your own business. The best part about this is that you won’t have to charge yourself! Treat yourself as you would a client, and focus on giving your business the same quality of marketing strategies as you would your clients.

Networking

Never forget the power of networking. In real life, connections are a huge part of meeting new clients, so ensure you put yourself and your agency out there. Attend as many events as you can, and make sure you still in people’s minds. Even if they don’t plan on using you straight away, if you make a good impression, they will be more likely to think of you when they do need a marketing agency.

While your expertise lies in marketing, it can still be easy to fall behind on your own. By making sure you focus on your own marketing strategies as much as your clients, you will watch your client list expand.