In 2025, Threads by Meta has been titled one of the fastest-growing platforms for influencers in Africa. Though it began as a text-based extension of Instagram, Threads has since expanded with video, community spaces, and – most importantly – several features to monetize.
In today’s financially competitive landscape, African creators can build a brand and earn money, as the platform gives some unique opportunities to monetize their social media movement. Here is how Africans can make Threads pocket-savvy for themselves in 2025.
Monetize Subscriptions
One of the most significant ways to earn on Threads is through paid subscriptions. A common feature on social media platforms, it allows followers to pay for exclusive content, giving influencers a chance to show their more authentic selves for a higher pay.
African creators can give behind-the-scenes glimpses into their lives, personal shoutouts, or early access to content that hasn’t been made known to the masses. By offering multiple subscription tiers, creators can cater to everyone, even those who follow them for free, while deepening relationships with their most loyal followers.
Additionally, personalized engagement, such as direct messages or subscriber-only live streams, does not have to be monetized but can build a sense of community and increase retention.
Brand Collaborations
Brand collaborations are another lucrative option. As African-owned businesses continue to rise, many brands will demand influencer partnerships more than ever before.
Threads facilitate the act of showing these partnerships through unique features like tagging and collaborative posts. Many influencers don’t sacrifice authenticity for a paycheck and understand that working with brands that align with their personal values ensures that campaigns feel genuine.
To increase their chances of securing partnerships, influencers should develop media kits highlighting engagement metrics and audience demographics.
Community Spaces
Threads also allow influencers to create community spaces, and although this is a free feature, influencers can take it by the reigns and make it a lucrative source for themselves.
To monetize community spaces, influencers can charge entry fees or offer premium access to live Q&A sessions, workshops, or tutorials so, for instance, fitness influencers might create personalized workout challenges, food bloggers could host virtual cooking classes, and tech creators might offer digital skills workshops.
These niche spaces help influencers build stronger connections with followers while generating a steady income.
External Platforms Traffic
Another effective strategy is to drive surmounting traffic to other platforms that the influencer regularly features. This could be popular websites like personal YouTube channels, blogs, or e-commerce stores.
Influencers can use Threads to share sneak peeks, exclusive previews, or discount codes that encourage followers to explore their additional content on other sites. Moreover, clear and compelling calls to action at the ends of posts can help increase conversation and, as a result, traffic.
To stop subscribers and followers from going too far from their original website to look for another, tools like link-in-bio services make it easier to navigate and engage with multiple platforms.
Revenue Sharing Programs
Meta has also introduced an ad revenue-sharing program for influencers on Threads allowing high-performing creators to earn a portion of the ad revenue generated from their content.
To qualify, influencers must meet engagement benchmarks and follow all platform guidelines. Engaging in meaningful conversations and posting consistently is imperative for boosting engagement and increasing visibility on the platform. So, by using trending topics and popular hashtags, influencers can further enhance their reach.
Monetize Digital Products
Lastly, selling digital products or courses directly through Threads is another path towards income.
The growing demand for learning at a personal pace across Africa has created a need that influencers can fulfil. Many can create and sell e-books, courses, or downloadable guides within their niche. For example, a skincare influencer could sell a detailed skincare routine guide, while a photography influencer might offer an online course on mobile photography.
Promoting these products with teasers, testimonials, and early-bird discounts can help increase sales and build anticipation for a growing audience.
Conclusion
In several ways, Threads by Meta is more than just a social media platform, it’s a powerful tool for growing businesses and exponentially expanding brands.
African influencers who use its features creatively and strategically can steady their income, deepen their audience relationships, and thrive in the digital economy of 2025.
The opportunities are endless, so what do you think about them? Let us know down below! For a similar article, click here.
