Facebook will soon start testing in “mid-roll” ads in people’s video clips and will share revenue with the publishers. These video clips will be inserted in the middle of a video instead of at the beginning or at this end.
According to Recode, Facebook is ready to split the ad sales with publishers 55:45 in their favour.
This will be competition to YouTube which dominates the online video ad business.
This is good news for publishers who have been waiting for this. Hitherto, Facebook CEO, Mark Zuckerberg had forbidden “pre-roll” video ads, which run before a clip starts. This had discouraged some publishers from putting valuable content on Facebook.
Now this will change.
The new Facebook ads can only run once a viewer has watched a clip for at least 20 seconds. And they can also only appear in videos that run for at least 90 seconds.
