Egyptian fintech startup Bokra prepares for MENA expansion with goal-based investment app

Egyptian fintech startup Bokra is poised to transform the wealth management landscape in the MENA region with its innovative platform. As the first to introduce goal-based investment and saving solutions through asset-backed securities, Bokra is gearing up for a rapid expansion into Saudi Arabia and the United Arab Emirates (UAE) following its launch.

Founded on the principles of inclusivity, transparency, and social responsibility in finance, Bokra has crafted an application that tailors financial and investment planning to individual needs. This app, a first of its kind, leverages asset-backed securities to offer a balanced approach to investing across various asset classes.

Bokra’s platform is designed to democratize wealth management, allowing users to grow their assets through fractional ownership of a diverse range of products. Slated for release in the second quarter of the year, the app requires users to complete a detailed questionnaire to assess their risk tolerance, investment horizon, and monthly investment capacity. The responses guide the creation of a personalized portfolio that aligns with the user’s financial objectives.

Additionally, the Bokra app incorporates a “scenario-playing” feature, enabling users to project the potential returns on their monthly investments. It also includes a dashboard for users to monitor and stay aligned with their financial targets.

Ayman El-Sawy, the founder and CEO of Bokra, identified a market need for a platform that not only facilitates effective wealth management for individuals and SMEs but also resonates with their ethical values and long-term vision for a better future.

Bokra has secured an impressive US$4.6 million in pre-seed funding, led by DisrupTech Ventures and SS Capital, with contributions from other investors. The funds are earmarked for the app’s launch, the expansion of its investment product suite, and the scaling of operations throughout the MENA region.

El-Sawy emphasizes Bokra’s unique position in the fintech space, with a deep-seated commitment to helping individuals and SMEs effortlessly achieve their financial aspirations through asset-backed securities.

Following its initial launch in Egypt, Bokra plans to simultaneously enter the Saudi and UAE markets, with ambitions to further extend its reach across the Gulf Cooperation Council (GCC) region. The startup’s revenue model is based on a variety of channels and creative monetization tactics, focusing on the creation and provision of retail consumer-centric products.

El-Sawy envisions these products as scalable and integral to users’ daily lives, embedding themselves as vital elements of their routine financial activities.