Egyptian social commerce startup Taager has successfully secured a pre-Series B funding round amounting to US$6.75 million, a significant boost aimed at facilitating its expansion across the MENA (Middle East and North Africa) region and enhancing its technological capabilities.
Founded in December 2019, Taager operates as a social e-commerce marketplace that equips online sellers and traders with a comprehensive suite of backend and integrated services. These services encompass essential operational and logistical infrastructure, including storage and shipping solutions, as well as an online marketplace that allows sellers to showcase their products while connecting them with wholesalers.
Leveraging advanced technology, artificial intelligence, and data science, Taager empowers first-time sellers to launch and grow their online businesses with minimal risk. The platform features a transparent pricing model and an optimized product selection process, enabling online sellers to concentrate on managing their businesses while Taager takes care of the end-to-end operational aspects.
Currently, Taager’s operations span Egypt, the United Arab Emirates (UAE), and Saudi Arabia, with a recent expansion into Iraq. To date, the company has served over 45,000 online social sellers and is poised for further growth following the successful completion of its US$6.75 million pre-Series B funding round.
The funding round was led by Norrsken22, a tech growth fund focused on Africa, and saw significant participation from Endeavor Catalyst and Beltone VC. Existing investors, including 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital, also contributed to the oversubscribed round.
This new influx of capital will enable Taager to accelerate its growth within the MENA region by enhancing its data insights and tools tailored for social sellers, broadening its product offerings, and scaling its workforce.
Mohamed Elhorishy, co-founder and CEO of Taager, emphasized the unique position of the company, stating;
Taager has created its own category, which means we have had to spend the past five years building social commerce fundamentals from the ground up. In the past two years, we have refined the business, becoming more capital efficient, scalable, and improving our core unit economics. Now it’s time to scale. We have laid the groundwork to enable us to grow five times within the next few years.
Nivesh Pather, principal at Norrsken22, highlighted Taager’s transformative impact on e-commerce in the MENA region, noting that the startup is empowering thousands of entrepreneurs with the necessary tools, insights, and infrastructure to build and expand their businesses.
He expressed enthusiasm about partnering with Mohamed and his team as they embark on Taager’s next phase of growth, stating, “This team has been exceptional in being able to successfully navigate scaling into multiple markets profitably, including Saudi Arabia.”
