Egyptian B2B SaaS loyalty platform Prepit has been acquired by its larger counterpart, Dsquares, which has secured a majority stake in the company for an undisclosed sum. This acquisition marks a significant development in the loyalty solutions landscape within the region.
Dsquares, founded in 2012 by Ayman Essawy, Marwan Kenawy, and Momtaz Moussa, is a well-established provider of B2B loyalty solutions. The company specializes in creating customized loyalty programs tailored to various industries, including banking, telecommunications, fast-moving consumer goods (FMCGs), and retail. With a strong presence in the Middle East, Dsquares has built a reputation for delivering effective loyalty strategies that drive customer engagement and retention.
On the other hand, Prepit was established in 2022 by Karim Hussein and Tarek Afia. The platform focuses on enhancing food and beverage (F&B) operations through the use of AI-driven technology, providing businesses with tools to streamline their processes and improve customer interactions.
The strategic acquisition of Prepit by Dsquares is poised to leverage Dsquares’ extensive expertise in the loyalty sector, particularly in key markets such as Saudi Arabia, Egypt, and the UAE. This move is expected to enhance Dsquares’ offerings and strengthen its position in the competitive loyalty solutions market.
Marwan Kenawy, CEO of Dsquares, expressed enthusiasm about the acquisition, stating;
This acquisition is a defining moment in our journey to empower SMEs with transformative loyalty solutions. By integrating Prepit’s AI-powered platform into our ecosystem, we are reshaping how businesses connect with their customers. This partnership reflects our commitment to aligning technological innovation with sustainable growth, enabling businesses to deliver unparalleled customer experiences while gaining actionable insights to drive measurable success.
Karim Hussein, CEO of Prepit, echoed this sentiment, emphasizing the collaboration’s potential to drive sustainable economic growth and foster innovation across the region. He noted, “We aim to address the increasing demand for hyper-personalized and gamified loyalty programs, which are essential for businesses looking to enhance customer engagement and retention in a rapidly evolving industry.”
This acquisition not only highlights the growing importance of loyalty solutions in the B2B sector but also underscores the commitment of both companies to innovate and adapt to the changing needs of businesses in the region.
