If you are a Non-Profit in South Africa or Egypt, you should know that you can promote your mission or initiative on Google search result pages with Google Ad Grants. Google Ad grants are only available in 2 African countries – Egypt and South
Google Ad Grants is the nonprofit edition of AdWords, Google’s online advertising tool. Google Ad Grants empowers nonprofit organizations, through $10,000 per month in in-kind AdWords™ advertising.
Google Ad Grants Programme Details
Google Ad Grantees receive free AdWords advertising on Google search result pages. Ad Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the following restrictions:
- A daily budget set to $329 USD, which is equivalent to about $10,000 per month
- A maximum cost-per-click (CPC) limit of $2.00 USD
- Only run keyword-targeted campaigns
- Only appear on Google search result pages
- Only run text ads
Check out a video about Google Ad Grants below
https://www.youtube.com/watch?v=IuDoyPW9ArA
Check here if your nonprofit eligible for Google Ad Grants and you can apply here
