How Did Coca-Cola Transform from Startup to Global Enterprise?

Coca-Cola announced plans to transition to a total beverage company by reshaping its business growth strategy based on changing consumer tastes and buying habits. This new strategy, according to President and Chief Operating Officer James Quincey, requires a tighter focus on building and launching “consumer-centric” brands, including more low- and no-sugar options and drinks in emerging … Continue reading How Did Coca-Cola Transform from Startup to Global Enterprise?