In a comprehensive report, Maxime Saada, the chairman and chief executive officer of Canal+, the French media conglomerate, has delineated the strategic direction for MultiChoice post-acquisition. Saada has articulated a clear vision for the future of MultiChoice’s well-known brands, including DStv and Showmax. He underscored the intrinsic value of these brands, acknowledging their strong market … Continue reading Canal+ intends to retain MultiChoice’s brand identity after acquisition