Research in Motion (RIM) has changed the Blackberry App World Web Storefront to Blackberry World. The naming change reflects a shift in the type of things you can purchase from the store as RIM transits to BlackBerry 10 and beyond.
BlackBerry World will have much more than just apps – it will now be home to Videos and Music as well. BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs.
With BlackBerry World, there are various ways to browse, download, buy, and manage apps using a BlackBerry Smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer,— inspiration is at your fingertips. And if you find something you love and want to tell the world, you can easily share it with your friends over BBM, Facebook and Twitter. Also, you can simply tap Smartphones together and invite your friends to download it — just like that.
The change will happen on the web storefront first and will be rolled out to the BlackBerry PlayBook tablet and BlackBerry Smartphones in the coming weeks.