Last month we reported that Yahoo was thinking of changing its logo.
It has finally unveiled the chosen logo after showing 30 different options. The chosen version was unveiled at 5 a.m. Nigerian time (4 a.m. GMT) today.
This new logo is shown below. As expected, they said they would stay true to their roots (whimsical, purple, with an exclamation point); yet embrace the evolution of our products.
Here is a video that Yahoo released that illustrates the craft behind the logo
Marissa Mayer, the CEO, shares her thoughts about the process of the change.
What do you think about the new logo?