Author: Tapiwa Matthew Mutisi

Adidas AG is a German multinational corporation, headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second biggest in the world. In 2014, Adidas also strengthened its global brand position by adding Manchester United to its portfolio…

All that glitters is not gold. When you hear the term “alternative reality” or “parallel universe” our minds immediately jump to science fiction. It is a concept that many people speculate but in the end there is no scientific evidence that such a place exists. However there is something very…

Snap, Crackle, Drop… Snap (SNAP), the parent company of Snapchat, whiffed on sales numbers and posted a staggering loss in its first earnings report since going public in March. The company reported a net loss of $2.2 billion (yes, with a “B”) for the quarter, due in large part to…

Reality finally strikes Facebook pertaining fake news that it recently deleted more than 30,000 fake accounts before the recent French election. Facebook is now engaged in a very similar campaign in Britain, where it is eliminating thousands of fake accounts and warning users about the problem of fake news in…

On Tuesday, shares of United Airlines’ parent company soared to an all-time high (…rather surprising), after it revealed strong performance in April on several revenue metrics. Obviously, there is genuine justification for our surprise,  and that is inevitable. What’s really surprising is that, despite, United Airlines being linked to dead…

Snapchat is known and used by many as a social media tool that lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover. But I strongly believe Snapchat is one powerful business tool that no one is talking about and exploiting its…

Coca-Cola announced plans to transition to a total beverage company by reshaping its business growth strategy based on changing consumer tastes and buying habits. This new strategy, according to President and Chief Operating Officer James Quincey, requires a tighter focus on building and launching “consumer-centric” brands, including more low- and no-sugar…

Facebook is in the home stretch to reaching the two billion user mark. On Wednesday, the social network reported hitting 1.94 billion monthly users as of the end of the March quarter. That’s up from 1.86 billion in the previous quarter and 1.65 billion in the same quarter a year…

WhatsApp, a popular messaging service owned by Facebook Inc, suffered a widespread global outage on Wednesday that lasted for several hours before being resolved. The main cause would have been contributed by Google Docs experiencing a widespread phishing attack, that, sent the internet into panic. People across the world found the…

Snapchat faced a fierce backlash after an unsubstantiated report that CEO Evan Spiegel had disparaged India and Spain as “poor countries” that he wasn’t interested in, because the “app is only for rich people.” Snap vigorously denied the allegation, made by a former employee. But #BoycottSnapchat became a trending topic…

YouTube mobile live streaming can help you reach your audience live by taking advantage of live streaming on YouTube. YouTube rolled out live streaming for those who want to broadcast directly from their phones. Before, one had to have at least 10,000 subscribers to enable the feature. Today, however, the…

Facebook Live video streaming service focuses on the potential for sharing funny and happy moments from its users’ lives like weddings, graduations and birthdays. But its video platform has also become a popular way to share much horrifying moments like the recent killing of an innocent 74-year-old grandfather in broad daylight…

Who may have seen this one coming – David and Victoria Beckham have trademarked their five-year-old daughter’s name, Harper Beckham, for exclusive commercial use. This recent development entails that the protected rights on the five-year-old’s name means her famous parents could use it on products from deoderant to dolls. Therefore,…

Presumably, you had once heard or is still using Snapchat. Just in case, you have been seriously out of the loop lately, chances are you have heard about the Snapchat IPO. After a slight uptick in the first few days of trading, the share price came tumbling down and erased…

Pepsi may be secretly thanking United Airlines as social media backlash has shifted from the beverage brand’s Kendall Jenner ad fiasco to the airline company after a video surfaced on Sunday evening of a passenger being forcibly removed from an overbooked flight. United Airlines passenger ejection may cause a permanent…

Last week on Tuesday, Pepsi released an ad featuring Kendall Jenner. This ad achieved the exact opposite of its main intention. In an attempt to piggyback on the rally of activism behind the idolized, but out-of-touch, Kendall Jenner; Pepsi expected an encore and instead they acquiesced an onslaught. Since then, they’ve pulled…

Ayodeji Ibrahim Balogun, popularly known by his stage name Wizkid is a Nigerian singer and songwriter. Wizkid is currently trending on social media and it’s all for the good reasons. Wizkid’s latest video Come Closer hit 1 million Youtube views in 24 hours, a feat no African has achieved. The…

Rise above the storm and you will find the sunshine. The sun is suddenly shining for Apple Inc rival. The global memory chip leader, Samsung Electronics Co Ltd current forecast highlights its best quarterly profit in more than three years in the January-March period as chips soar. Therefore, beating expectations…

Are customers being given too much power? Much more, in today’s world of customers empowered by social media. The customer is not always right but does it really matter? The customer is usually wrong; but statistics indicate that it doesn’t pay to tell him so – Aleister Crowley. I will…

Don’t you too find it rather surprising that the banks with the largest, dreadful and most ridiculous queues all the time, whether it’s month-end, mid –month or beginning of the month, are sitting pretty, ranking high with the largest profits? This is an absolute circus. Let me give you an…