Author: Olusayo Kuti

With his lofty aspirations to develop “Everything App,” Elon Musk, the visionary entrepreneur and business magnate, has been creating waves in the digital industry. This idea, which has gained popularity recently, describes a unified platform that combines several features and services to give users a smooth and comprehensive experience. Musk’s…

The US government is thinking of outlawing the well-known app for sharing short videos, TikTok, in a move that has shocked the social media community. A disputable discussion over freedom of expression, data privacy, and national security has been triggered by the proposed ban, which is presently being considered by…

Weary, sick and overwhelmed by the amount of content you have to create? Feeling like you are making no progress despite spending endless hours creating the ideal blog pieces, videos and social media posting? It’s not just you. Burnout in content creation is a serious, yet common phenomenon which affects…

The world of metrics is quite similar to a hidden treasure of numbers, just waiting to be discovered and interpreted. Many analysts, markets and business owners have been confused about how to decide which metrics are most important when there are so many to pick from. In our data-driven world…

It’s simple to become tangled in the vanity metrics of likes, comments, and followers in the wild world of social media. Let’s face it, though. A million followers does not equate to a million devoted clients. So, how can you convert those infrequent fans into devoted brand advocates? It’s time…

The effectiveness of humour in online advertising is revolutionary, people! When used effectively, humour can improve the personality of your brand, increase the relatability of your content, and create a lasting impact on your audience. In this article, we will be exploring the fascinating realm of comedy in digital marketing…

Meta has recently introduced a new testimonial feature to increase the legitimacy and efficacy of Instagram Partnership advertisements. With this change, brands can now feature real customer testimonials and experiences right in their advertisements, which facilitates trust-building and increases conversions. The testimonial function is intended to assist marketers in utilizing…

Short-form videos are video content that is 5-90 seconds in duration, which is the duration favoured on most social media platforms because it is ideal for users’ shorter attention spans. Short-form videos are a new star in the constantly shifting world of digital content. These readily assimilated, bite-sized visual gems…

B2B or Business-to-business is a type of transaction that occurs between two businesses, like that of a manufacturer and a wholesaler, or a wholesaler and a retailer. B2B marketing or Business-to-business marketing, on the other hand, refers to the process of one business informing another business about a product or…

Similar to a physical business, your website serves as a digital storefront and it often serves as the initial point of contact for potential customers. What does your brand look like on your website? Is it sleek and modern or old-fashioned and bulky? Is it vague and confusing, or does…

Voice search is a technology that allows the user to use a voice command to perform a search on the internet, a website or an application. It first appeared on smartphones, making it possible to replace the search bar. Most people find it more convenient. They may not want to…

Honeypot! Sounds like sweet and enticing doesn’t it? We’re more likely to associate it with something sweet, attractive, and enticing. Like a collection of pastries and not anything related to technology, not to talk of cybersecurity. Cybersecurity? Why, that’s related to curbing cybercrime. How and why are these two words…

Think about this for a moment, will you? What if you can code your way to a six-figure income or turn your dreams of being a tech-bro or sis into reality? Sounds too good to be tried, right? Wrong! Thanks to the rise of tech boot camps, thousands of Nigerians…

It is quite normal for a person to be accustomed to the demands of a high-pressure, fast-paced sector as a tech expert. Your physical and emotional well-being might be affected negatively due to long hours, challenging tasks, and the ongoing need to stay current with new developments. In the tech…

The world is still reeling from the introduction of the iPhone 16. What’s this about iPhone 18? Well, imagine a future in which your smartphone is an extension of your creativity, productivity, and self-expression rather than merely a gadget. Greetings from the world of the iPhone 18 Pro, where perfection…

Instead of sending a brief WhatsApp message, you grab your phone and see the dreaded message, “This account cannot use WhatsApp.” Naturally, your heart sinks and your mind starts racing. A flurry of questions go through your mind. What did I do wrong? How do I fix this? Who do…

The distinctions between fact and fiction have become hazy in the era of algorithms and anonymity. Welcome to the Infodemic, where lies bloom like wildfire and truth is considered a luxury. From doctored videos to fabricated news, the digital landscape is awash with deepfakes and misinformation with Nigeria squarely in…

Media and technology have always shared a dynamic relationship. In recent years, automation and artificial intelligence (AI) have transformed several sectors, including journalism. However, the situation is more nuanced than the concern that AI will replace human journalists. Rather, AI is designed to assist and enhance the work of journalists,…

Since the invention of modern computing in the middle of the 20th century, the connection between humans and computers has experienced some changes. Computers have transformed the way we live, work, and interact, evolving from simple calculators to the complex devices of today. An interesting dilemma that comes up as…

Innovation is widely considered to be the essence of progress, improving human advancement and quality of life. It has brought about a series of technological, social and scientific advances which in turn have brought numerous benefits. A thriving organization or business is a source of pride to anyone affiliated with…