Author: Guest Writer

Wondering whether perhaps it’s time to go back to fundamentals like a good old Value Investor or shall we call it Vintage Economics! In short, QE and lower interest rates have not worked to drive real economic growth or job creation. Also, the intended, though unspoken of, devaluation of the…

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Gone are the days when America and Russia used to battle it out for supremacy in space ; trying to put the first man in space, landing a man on the moon and bringing him back safely. Nowadays the two old rivals are quite happy to invest their joint knowledge…

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The  Queen of England, Elizabeth who became the longest reigning monarch of the United Kingdom on 9 September 2015, had her 90th birthday last month.  She has had a fairly peaceful tenure as the head of the most prestigious monarchy in the world but it’s hard to imagine that in times…

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Earlier this year, on Thursday 21st January to be precise, SVP of Ads & Commerce at Google, Sridhar Ramaswamy, released a statement discussing the tech giant’s commitment to fighting bad ads. In the blog post, he highlighted six bad practices that Google cracked down on in 2015, stating that upwards of 40…

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Consider the following. According to the CIA World Factbook, Nigeria’s population was estimated at 181,562,056 in July 2015 (last available update). According to the NCC, there were 148,495,205 active GSM lines at that time. If you assume one line per person, that’s about 82% penetration. But let’s allow for double…

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As a marketer, I absolutely love social networks as channels to communicate internally and externally. They offer the unique opportunity for brands to fully engage in conversations with employees, customers and potential customers. Never before have such personalized one-on-one interactions been as accessible and at a relatively low cost. However…

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Several news outlets in India are reporting the raping of a young woman who was in an Uber car; she’s reported to be 25 years old by some and 27 by others. According to the report, the woman took the ride and slept off, only to be beaten and raped…

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As the upsurge in social media use continues to promote the proliferation of online communities around the world, the expanding reach of these channels makes them increasingly attractive talent harvesting tools. We spend more time than ever on social networks, and forward-thinking businesses looking to capitalise on this trend have…

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