Ad Dynamo has announced it has more than 50,000 publishers on its paid content platform. The publishers get paid by advertisers for the content they produce on their sites.
According to the South Africa-based ad network, its content marketing platform “allows brands explore thousands of publishers, negotiate a price to have specific content produced, review & approve the content, and most importantly – measure the performance of the content.”
With its 50,000 publishers, the company said it hopes that the platform would help advertisers and agencies to connect with top blogs and websites that could produce customised content across the web.
Publishers who sign up to the product would receive offers from brand advertisers to produce content on their sites and then negotiate pricing with the advertiser directly to produce the custom content. If the brand accepts the publisher’s price, he/she would then produce the content, publish and get paid.
According to the company, the publishers feed their Google Analytics data into its system, thus giving brands the confidence that they are making decisions based on trustworthy data.
