Truecaller for the past few weeks has been shopping for a country to establish its regional headquarter. Nigeria and South Africa were the leading candidates preferred by the owners of Truecaller-that filter out spam calls and SMS and have more than 50 million users in Africa-to host its supposed head office.

In a bid to make the decision, Truecalller visited both nations and now, they have announced their decision. Sadly, Nigeria lost out to South Africa. It will be located in Cape Town.

Commenting on why they selected South Africa, Ted Nelson, Chief Commercial Officer at Truecaller said: “Over the past 12-months South Africa has excelled all countries in the region, becoming the fastest growing market for us in the continent.

“With the positive momentum of growth and recent acknowledgements, we are confident this is the right timing for us to expand our presence and start engaging more deeply with the ecosystem,” he said.

According to Nelson, the app is currently free, with the option of upgrading to their professional experience, which predominantly removes ads.

South Africa, Nigeria, Egypt and Kenya rank among the top 20 countries in the world in terms of users receiving unwanted spam calls, with South Africa placing fifth and Nigeria ninth on that list, according to a study conducted by Truecaller.