Companies develop new products on a daily basis to compete in the marketplace. Those who have not bothered about this, have fallen by the wayside. It is one thing to develop new products and it is another to introduce winning products consistently. The consistency can only be maintained by putting in place a product development and management process, structure and having the right people to man the process.
The 2-day training workshop is designed to equip Product Managers with the essentials of New Product Development and Product Management.
Topics that will be treated include:
- Product Strategy;
- New Product Development process
- Business Case Development
- Product and Business Requirements Documentation
- Product Pricing
- Product Testing
- Product Launch
- Product Lifecycle Management