Lagos-based startup fintech company, Amplify in collaboration with leading local banks is set  to launch a new payment solution called mtransfers .

The solution will enable users transfer funds and perform other banking services via Whatsapp, Facebook Messenger, Instagram, Blackberry Messenger, Twitter and other social media platforms without leaving the platform or switching apps.

Launched in 2016 Amplify pay helps businesses accept recurring payments online within minutes from customers in over 100 countries.

However, the startup is now expanding its payment solutions with the launch of mTransfers, which will be released in beta before the end of 2017.

The new solution will allow banks to connect and engage with a growing, younger customer base by opening up social channels and giving consumers another convenient avenue for instant, secure transactions.

According to Segun Adeyemi, Amplify’s Chief Executive Officer (CEO), “Social and messaging apps are six of the 10 most popular mobile applications across platforms in Africa. We believe that vibrant and digitally savvy consumers want financial services to meet them where they are, in the channels and platforms they use.”

Also commenting on the latest development, Maxwell Obi, the startup’s chief technology officer said, “We have built mTransfers to empower banks and other financial institutions to blend their payment process into the everyday lives of their customers and provide an engaging user experience for them.”