Uber has announced the appointment of Lola Kassim as the new General Manager for West Africa. She will take up the void left by Ebi Atawodi who moved on to the Netherlands office as a Product Manager.

Until recently, Lola was an Engagement Manager at McKinsey and Company where she was in charge of strategy and operations in the energy, public, and financial services sectors in West and Southern Africa. She

Lola will be responsible for for driving Uber’s overall strategy for West Africa, which includes improving reliability and service levels for uberX and creating additional value-adds for driver-partners.

“I am immensely pleased to be joining Uber at a pivotal point in the company’s growth and expansion curve. My vision for West Africa, in particular, is to ensure that we are aligned with Uber’s overall objective of creating sustainable, alternative modes of mobility. In addition to creating value for driver-partners and riders, I will also be focused on ensuring that we continue to engage with our key stakeholders and relevant partners with a view to continued positive impact across West Africa.”

Alon Lits, General Manager Sub-Saharan Africa, Uber had this to say about the appointment, “As a company that is deeply committed to diversity and inclusiveness, we are excited to have Lola join the team of other incredible women at Uber – who are pushing the envelope towards achieving the global vision of creating value for riders and driver-partners alike. In West Africa, Lola will be supported by a highly skilled and enthusiastic team covering Operations, Marketing, Communications, Legal and Policy. As we often say at Uber, we are #superpumped.”

Lola holds a Bachelor’s degree from Harvard University and an Masters degree from the London School of Economics.

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